Neon Signage
76% of consumers said they entered a store or busniess based on its signage
Neon signage has traditionally been a front-runner for business signage. It’s no surprise since nearly 76% of consumers said they had entered a store or business they had never visited before based on its signage. Neon signage, with its bright and vibrant colors, is a proven and reliable signage solution for all kinds of businesses. It offers endless design options for any message, along with a distinctly bold, fun look.
Neon signs are comprised of long, luminous gas-discharge tubes that contain rarefied neon or other gases. If you are looking to have your business noticed, custom neon signage is a great option. A few benefits of neon signage include:
- Eye-Catching Appeal - very few people will miss your neon business signage due attention-getting colors and lights. These types of signs are especially beautiful at night, but still offer a luminous pop of color during daylight hours. Some business owners might even consider creating a flashing neon sign to add a dynamic element to your custom signage.
- Customization – at Rite Lite Signs, our expert designers and custom fabricators have no limits when it comes to creativity. Neon signage is comprised of hand-crafted glass tubes that can take on most any shape, so neon offers a unique opportunity for customization. Different combinations of gases and fluorescent coatings in the glass tubes can produce an endless variety of colors to fit your unique brand identity. Your custom neon sign is sure to be a one-of-a-kind work of art that stands out among the competition.
- Nostalgic-feel – there is something to be said for the retro feel of a neon sign. The first neon sign appeared in America in the early 1920s, and neon became especially popular in the 1950s. Over time, the bright lights of neon came to signify the possibilities of the electronic age. Today, neon signs elicit a certain retro vibe that helps businesses create a unique brand identity for their customers. Different styles of neon signage can evoke an old Hollywood feel, a 50s diner look, or a striking 70s vibe. The right custom neon sign from Rite Lite Signs can elevate your brand identity with a fun touch.
A Retro Look with Modern Tech
While the effect of neon signs can be beautiful, there are a few down-sides to the traditional glass neon design. If the neon light tube breaks or burns out, it must be replaced. The neon and argon gases used in neon signage don’t pose any danger in small amounts and with proper ventilation, but many people are still uncomfortable with the idea of a neon sign breaking and releasing these gases into the air (and broken glass onto the floor).
Rite Lite Signs not only offers neon signage with the traditional “gas in glass” option as seen to the left, we also offer more modern approaches to the neon look and feel with LED signage as shown on the right. These LED lights are often encased in plastic, making them safer and more durable without losing the aesthetic effect of neon. Coupled with their reduced energy consumption, LED signage (see right) is a reliable, energy-efficient, and long-lasting alternative to traditional glass neon signage.
Rite Lite Signs also offers sign service and repair for old or damaged neon signage. We can even retrofit older signs with more energy-efficient LED lights to keep the lights on for longer without breaking the bank. Our crews have the skills and experience to fix electrical and structural problems to keep your sign running smoothly.
For neon signs that need to be replaced, Rite Lite Signs also offers safe and efficient sign removal and replacement. This allows you to work with just one point of contact for the entire process, and rest easy knowing that your signage is in good hands.
No matter which signage you choose to help illuminate your brand, Rite Lite Signs is here to help. Reach out to us today and tell us about your business sign needs!
Reasons to Invest in a Neon Sign
- Help Customers Find You. 75% of American consumers say they have driven by and failed to find a business because the sign was too small or unclear. You need to capture the attention of your customers in this highly competitive and media-rich world with eye-catching commercial signage.
- Promote Brand Awareness. Building your brand involves utilizing elements like fonts, colors, and graphics to establish your visual identity. Your custom neon signage is another part of developing your brand. Keep in mind, the greater the recognition your brand has, it encourages a feeling of connectedness with your audience, which ultimately results in more purchases and brand loyalty.
- Provide a Competitive Advantage. 38.5% of shoppers say they have made quality assumptions about a business based on whether that company has clear and attractive signs. You want to ensure that your sign stands out among the masses.
- Increase Sales Opportunities. 75% of consumers said they had entered a store or business they had never visited before based simply on its signs. Custom neon signage is an advertising opportunity you should use to your advantage.